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Sunday, March 23, 2008

Upmarket commodities are products, services or real estate targeted at high-income consumers. Examples of products would include items from Mercedes-Benz, Tiffany & Co., Hammacher-Schlemmer, Chanel and The Sharper Image. Upmarket real estate communities include Hampstead, England, Carmel-by-the-Sea, California, Hillsborough, California, Ladue, Missouri, SouthPark and Shenzhen, China. There is an entire field of literature directed at the branding of upmarket goods.

Upmarket Examples of upmarket goods
Clothing, cologne, chocolates and consumer electronics are examples of classes of goods that are commonly brand-segregated to yield upmarket branding. Luxury automobiles are frequently dubbed as upmarket or upscale. There are also upmarket newspapers which are newspapers which are produced to appeal to high income individuals. Upmarket newspapers may focus less on tabloid journalism, with the intention of reporting more faithful news and advertising of high-end goods and real estate.

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